迪肯 Assignment 代寫 MMK266 - Consumer Behaviour

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  • 迪肯 Assignment 代寫 MMK266 - Consumer Behaviour

    Content

    This unit looks at marketing from the perspective of the consumer. It covers consumer decision making, the psychology of the consumer and the social and economic environment in which the consumer operates. The unit shows how this understanding of consumers can be used to develop marketing strategies for both innovative and existing products and services.

    Assessment

    迪肯 Assignment 代寫 MMK266 - Consumer Behaviour

    Assessment 1 (individual) - Written assignment - Research report (4000 words) - 40%

    Examination (2 hours) - 60%

    Hurdle requirement: achieve at least 50% of the marks available on the examination

    From Trimester 2 2016:

    Assessment 1 (individual) - Written assignment - Research report (3500 words) and video presentation ( 5 minutes) - 40%

    Examination (2 hours) - 60%

    Hurdle requirement: achieve at least 50% of the marks available on the examination
    <标题> 迪肯 Assignment 代寫 MMK266 - Consumer Behaviour

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