代寫 TMKT301 – International Marketing

  • 100%原創包過,高質代寫&免費提供Turnitin報告--24小時客服QQ&微信:120591129
  • 代寫 TMKT301 – International Marketing

     
    TMKT301 – International
    Marketing
    Unit Description
    Unit Coordinator: Dr Mo Kader
    Unity Tutor: Cathie Pei
    Term 1, 2016
    2
    Introduction
    Welcome to TOP and the unit of International Marketing. This Unit Introduction will
    provide you with all the information you need to get started, such as administrative and
    academic contacts, prescribed text(s) and important general information about Online
    Learning access, assessment policies, assessment tasks and exams.
    Helpful information and administrative contacts
    The TOP Student Handbook 2015 provides invaluable general information for students,
    and a printed copy will be provided to you. TOP staff members are here to assist you
    personally during office hours.
    Contact Details
    TOP
    G10 Bay 16
    Australian Technology Park
    Eveleigh NSW 1430
    Tel: 02 9209 4888
    Email: info@uneia.une.edu.au
    Unit aims
    The aim of this unit is to provide you with basic knowledge and understanding of core
    marketing theories and concepts relating to cross-border marketing. How the core
    marketing concepts can be applied in an international environment, especially in some of
    the key strategic decision making situations such as selecting a market and an entry
    method are also covered with an aim of developing relevant skills.
    This subject also aims to provide you with basic knowledge and understanding of the
    principles and skills needed to be successful in international markets/marketing.
    Author and teaching staff
    Tutorials: Cathie Pei
    Lectures: Dr Mo Kader
    The unit coordinator is: Dr Mo Kader
    0414 653 183
    3
    Class Times
    Commencing: 7 th March 2016
    Class Times: As scheduled
    Lectures:  As scheduled
    Tutorials:  As scheduled
    N.B – In order to facilitate learning and remove disturbances to class, it is expected that
    students arrive to class in a punctual manner. Students who are more than 10 minutes late
    may be refused entry whilst the class is in progress.
    Approach
    As a guide, you should expect to allocate 10 hours per week study time for this unit:
    ?  4 hours lectures
    ?  6 hours self-learning for lectures
    ?  3 hours of self-learning for tutorials
    Prescribed Textbook & Reference Books
    Textbook:
    Fletcher, R., & Brown, L. (2008). International marketing: An Asia-Pacific
    perspective (5th Ed.).
    Reference Material:
    Czinkota, M., & Ronkainen, I. (2012). International marketing. Cengage Learning.
    Bradley, F. (2005). International Marketing Strategy. (5 th Ed.), Harlow: Pearson
    Education.
    Meissner, H. G. (2012). Strategic international marketing. Springer Science & Business
    Media.
    Fletcher, Richard, and Heather Crawford. International marketing: an Asia-Pacific
    perspective. Pearson Higher Education AU, 2013.
    4
    Assessments
    The minimum required in order to pass this subject, the student must:
    ?  Complete and / or submit each item of the coursework by the due date.
    ?  Attain a satisfactory standard (greater than 50%) in the final examination
    ?  Achieve an overall score of at least 50% of the total marks available
    Method of assessment  Assessment (%)  Due Date
    Marketing Plan  30%  10 April 2016 by 11.30pm via the portal
    Product Presentation  30%  Presentations in class during the lecture
    on 2 May and 9 May 2016. PowerPoints
    loaded to the portal by 15 May 2016.
    Final Examination  40%  Per exam mark allocation. The final exam
    must be passed in order to pass the unit.
    In order to achieve a satisfactory mark, it is recommended that students spend at least
    one hour of work at home for every hour spent in class.
    5
    Guidelines for the assessment tasks
    Assessment 1: Marketing Plan (30%), Individual, 2000 words, due 10 April 2016 by
    11.30pm via the portal
    This assignment requires you to produce a 2000-word marketing plan for a product or
    service of your choice to be sold by an Australian firm in China. You can select any
    company from publications, the internet, where you work or any other source, and you
    will need to choose one of their products or services. The product or service will be
    exported from Australia to any city of your choice in China. The requirements of the
    assignment are that you product a minor international marketing plan for the product or
    service of 2000 words.
    The assignment does not require you to use references, but if you do, you will need to use
    appropriate referencing techniques.
    Then plan must contain the following elements:
    Background to the company, its product or service (10% of the volume of your
    assignment size of 2000 words).
    Marketing mix for the product in China (20%)
    Promotional approaches and risks (20%)
    Distribution channels and risks (20%)
    Price positioning and market messages (20%)
    Conclusion and recommendations (10%)
    Assessment 2: Product Presentation (30%), Individual, 10 slides, 10 minutes,
    presentations in class during the lecture on 2 May and 9 May 2016. PowerPoints
    loaded to the portal by 15 May 2016.
    Presentation schedule: The first 50% of the class list will present in class on 2 May 2016
    The second 50% of the class list will present on 9 May 2016
    The entire class can uploads their PowerPoint slides in final form by 15 May 2016 by
    11.30pm via the portal
    The assignment requires you to select a product or service from any source. It can be the
    product or service you used in assignment 1 or any other product or service. Your job is
    to present an argument for your company allocating AU$100,000 in funding for you to
    spend on marketing this new product. It will be sold as a “new” product, so the market
    has not yet experienced it. Your presentation is to convince your management to allocate
    the funds for you to launch the product. You will do this in the form of a presentation that
    is delivered using no more than 10 PowerPoint slides and no less than 5. You will present
    to the class as if they were your management team, in 10 minutes.
    The presentation should include the following elements:
    6
    Features and benefits of the product (10% of the content of your slides)
    Competitive landscape and what the competition are selling (20%)
    Potential revenue streams from selling the product over a 5-year period (20%)
    Target market and reasons for its selection (30%)
    What you recommend the company does with the funds you are asking for (10%)
    Your reasons for the recommendation and the risks of not accepting it (10%)
    Presentations take place in class by order of the name list, so it is vital that you attend
    class on time.
    Assessment 3: Final exam (40%), closed book, exam week.
    The final exam is a closed book 3 hour exam that will take place during exam week. It
    will cover a range of topics studied during the term and will include:
    Short answer questions
    Long answer questions
    Case study questions
    The final exam must be passed in order to pass then unit.
    PLAGIARISM is the use of another person’s ideas or work without appropriate
    acknowledgement or credit; plagiarism may be intentional or unintentional.
    Using passages of text or forwarding concepts from another person, from published
    material, electronic or other without referencing the publication (including but not limited
    to web based publication) and the author/s is intentional plagiarism. Intentional
    plagiarism is a serious matter, amounting to academic fraud. Work established and proven
    as having intentional plagiarism will attract a zero grade and will be reported to the
    Director of Business Program for the students’ involved enrolment to be reviewed.
    Unintentional plagiarism may occur if you do not understand appropriate ways of
    acknowledging sourced reference materials. You should consult the lecturer and
    publications to learn to reference appropriately.
    CHEATING (extracted from Top Education Student Manual)
    Cheating is any attempt to gain an unfair advantage over other students. This may
    include, copying, plagiarism, communicating with anyone other than exam supervisors
    during a test and the use of dictionaries, textbooks or cheat notes where not authorized.
    Cheating in any form will not be tolerated at Top Education Institute. If a student is
    caught cheating, then he/she will automatically fail the exam and will then do a subject
    review and exam resit when offered at a later stage. Any student caught cheating will be
    awarded a FAIL grade and be required to undergo academic counseling with the Director
    of Business Program to discuss further options. Students may be required to repeat units
    if cheating if evident.
    代寫 TMKT301 – International Marketing
     
    Early intervention for students at risk
    Your performance within each teaching period will be monitored to assist you towards
    successful completion of the courses you are enrolled in. Students whose performance is
    such that they are deemed to be at risk will be identified through an early intervention
    strategy.
    You are classified as potentially at risk of inadequate course:
    ?  Not attending lectures and/or tutorials.
    ?  Not performing adequately in assessment tasks..
    Where you are identified as potentially at risk you will be counseled: on academic
    matters and invited to access other support services.
    Special consideration for examinations
    Students may apply for a Special Examination when they are unable to sit an exam or if
    their performance in the exam was severely affected. Students are not allowed to decide
    whether they will sit the exam or not, they may only apply when they have
    evidence that they could not sit.
    ?  Misreading the exam timetable is not sufficient reason for the award of a Special
    Examination.
    ?  Sitting consecutive exams is not a sufficient reason for the awarding of a Special
    Examination.
    Acceptable evidence of a student’s inability to sit an exam or severe adverse affect on
    their performance in an exam includes a stamped medical certificate with the date of
    consultation, the state or extent of the medical condition, and the period covered by the
    doctor’s certificate.
    Special consideration for examination paperwork is available from the TOP Student
    Service Manager. Applications for Special Examination must be received by the TOP
    Program Director no later than three (3) working days after the student’s final
    examination.
    8
    Lecture Schedule
    Date  Topics & Learning Outcome  Chapters
    Week 1
    1. Introduce the international marketing environment
    (IM)
    Chapter 1
    ?  Define the following terms in relation to international
    marketing: ethnocentricity, poly centricity, geocentricity,
    regiocentricity, market-information management, pricing,
    product/service management, promotion
    ?  List the key differences between local and international
    markets
    ?  Describe the main goods and services marketed
    internationally by Australian firms
    ?  Analyse the trends in Australia’s competitive position over
    the last three decades
    ?  Describe the major benefits to companies that undertake
    international marketing
    ?  Describe the major international marketing strategies
    ?  Explain how a company’s international marketing effort
    can be evaluated
    ?  Appreciate the strategic challenges facing human resource
    management.
    Week 2
    2. Describe and analyse the international economic and
    financial environment and its implications for
    international marketing
    Chapter 2
    ?  Define the following terms: countertrade, offsets
    ?  Describe the major features of different economic
    systems
    ?  Explain how the economic conditions in a country are
    evaluated for marketing purposes
    ?  Explain the steps involved in international financing
    9
    ?  Describe the roles of international financial institutions
    ?  Describe how vulnerability to currency instability can be
    reduced
    ?  List and describe the four-level classification of
    competition
    ?  Explain the process of international competitor analysis
    Week 3
    3. Describe and analyse the cultural and social
    environment of international business and its
    implications for international marketing
    Chapter 3
    ?  Define the following terms: enculturation, acculturation,
    self-reference criteria, cultural hegemony, bribe
    ?  Describe the importance of the following socio-cultural
    elements for marketing efforts: language, customs,
    aesthetics, education, attitudes and values, non-verbal
    communication
    ?  Analyse major cultural differences that impact on
    international marketing
    ?  Explain how marketers undertake cross-cultural analysis
    ?  Describe the major cultural skills that are desirable for a
    marketer to possess
    ?  Explain the roles of social class and religion in
    influencing international marketing efforts
    Week 4
    4. Job Describe and analyse the international political
    and legal environment and its implications for
    international marketing
    Chapter 4
    ?  Define the following terms in relation to international
    business: democracy, republic, one-party state, theocracy
    confiscation, expropriation, nationalisation,
    domestication, contract law, domestic law, foreign law,
    international law
    ?  Explain the difference between statutory and common
    law legal systems
    10
    ?  Describe the various measures of political risk
    ?  Explain how a firm can hedge against political risks
    when marketing in a foreign country
    ?  Analyse the restrictions placed on international
    marketing by domestic and international laws
    Week 5
    5. Understand the basic steps involved in researching
    foreign markets
    Chapters
    5 and 6
    ?  Define the following terms: environmental scanning,
    sample, survey, cross-cultural equivalence
    ?  Outline the international marketing contexts in which
    secondary or primary research may be most appropriate
    ?  List the main difficulties in using primary data
    ?  Categorize the main forms of primary research
    ?  Describe the common sources of secondary data for
    international marketing purposes
    ?  Discuss the steps involved in using secondary data for
    international marketing research
    ?  Discuss the steps involved in using primary data for
    international marketing research
    Week 6
    6. Examine the process of international market selection
    and entry
    Chapters
    7 to 11
    ?  Define the following terms in the context of international
    marketing: market segment, critical mass, royalties,
    domestic intercultural markets, portfolio of markets
    ?  Describe the market segments within consumer and
    industrial markets
    ?  Discuss the arguments relating to concentration as
    opposed to diversification in international marketing
    ?  Describe the internationalization process
    11
    ?  Describe the different forms of direct investment in
    foreign markets
    ?  Explain the main factors considered when deciding on a
    market entry mode
    ?  Discuss the screening process used to evaluate
    international marketing opportunities
    Week 7
    7. Examine the characteristics of international product
    and brand management, international business markets,
    and international service markets
    Chapters
    12 and 13
    ?  Define the following terms: brand, brand equity, product
    positioning, grey market, family brand, cost-plus method,
    marginal cost method, derived demand, intangibility,
    inseparability, heterogeneity, ISO standards
    ?  Outline the factors that must be considered in making
    standardization versus adaptation decisions
    ?  Describe the processes involved in creating brand
    positions and equity
    ?  Explain how companies develop brand images for
    consumer markets
    ?  Outline the pertinent features of international business
    markets for international marketers
    ?  Discuss the nature of international service marketing
    ?  List some of the growth areas in international service
    marketing
    ?  Discuss the importance of product life-cycle analysis for
    international marketing
    Week 8
    8. Describe the processes involved in international
    marketing promotion
    ?  Define the following terms: promotion, encoding,
    decoding, noise, AIDA (aware, interest, desire, action)
    process, feedback, media, product placement,
    organizational advertisement, product advertisement,
    personal selling
    12
    ?  Explain the international communication model  Chapter
    14
    ?  Describe the steps involved in a promotional campaign
    ?  Identify the steps involved in creating and running an
    international advertising campaign
    ?  Explain the nature and importance of integrated
    marketing communication
    ?  Describe the main features of the international sales
    process
    Week 9
    9. Identify the principles involved in international
    payment flows including international pricing
    Chapter
    15
    ?  Define the following terms: exchange rate, hard
    currency, soft currency, demand and supply for a currency,
    price floor, price ceiling, letter of credit, export-import
    bank, purchasing power parity
    ?  Describe the factors that influence exchange rates
    ?  Describe the methods of international payments
    ?  Explain the four main types of international pricing
    strategy: penetration pricing, skim pricing, market pricing
    and prestige pricing
    ?  Analyse the importance of price elasticity of demand in
    setting a pricing strategy
    ?  Describe the main components of a country’s balance of
    payments
    ?  Outline the role of international banking in facilitating
    international trade
    Week 10
    10. Identify and analyse strategies for effective
    distribution of goods internationally
    Chapter
    16
    ?  Define the following terms: channel of distribution,
    logistics, total cost concept, channel captain, indirect
    exporting, direct exporting, customs broker, intermodal
    transport, retailer, convenience stores, e-commerce,
    franchise
    ?  Evaluate the role of marketing intermediaries
    13
    ?  Describe how firms develop channel relationships
    ?  Explain the exporting process
    ?  Evaluate the importance of having an efficient logistical
    system
    ?  Identify the main types of international retailers
    ?  Describe the factors that influence the strategies chosen
    by international retailers
    11. Introduce the process of strategic planning for
    international marketing
    Chapter 9
    Week 11
    ?  Define the following terms: mission statement, placid
    environment, turbulent environment, environmental
    shock, business incubator
    ?  Discuss the strategic planning process in international
    markets
    ?  Discuss tactical planning in international markets
    ?  Evaluate the role of strategic business units in
    international marketing
    ?  Explain what is meant by environmental strategy fit
    ?  Outline the factors that promote a global entrepreneurial
    culture
    Week 12
    12. Revision
    Chapters
    1-4,
    6,7,9,12-
    16
    ?  Revision of the unit
    ?  Examination preparation
    代寫 TMKT301 – International Marketing
     

    在線客服

    售前咨詢
    售后咨詢
    微信號
    Badgeniuscs
    微信

    在線客服

    售前咨詢
    售后咨詢
    微信號
    Badgeniuscs
    微信
    英国代写_数学代写_c++/c代写_留学生代写怎么查出来?